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Synopsis

Testing usability is vital to creating a successful website — even more so if it's an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This eBook (eBook #21) provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and tools.

TABLE OF CONTENTS

- The Ultimate Guide to A/B Testing
- Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates
- 15 Essential Checks Before Launching Your Website
- Test Usability By Embracing Other Viewpoints
- Multivariate Testing 101: A Scientific Method of Optimizing Design
- Comprehensive Review of Usability and User Experience Testing Tools

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