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For anyone trying to influence other human beings, every word you write or speak has to make the right impact.

As a business person, you may have the greatest product or service in the world, but a poorly crafted message to your market means very few if any will discover your whiz-bang solution.

Even if you don't own a business, you still do something everyday that involves communication.

This book isolates the key elements, the essential points, to writing copy that sells and being a better communicator in all ways.

There are a ton of books available on the subject of writing copy and many of them do a fantastic job of explaining copy writing.

There are also plenty of courses out there, filled with nothing more than voluminous fluff, most of which is there simply to bulk the course up. If you want a book filled with fluff, do not choose this one. This book will teach you to focus in on and segregate the key things you must know to write compelling copy.

It does not confuse you with complicated techniques, instead it focuses on the key concepts that will allow you to sit down and start writing killer copy by the time you’re finished reading the book...maybe even sooner.

It's called it the “Wise Guys” Copywriting Rule Book as a play on the author's Sicilian roots. The point is this; the key to effective copy is being able to influence people. This book will show you how to do it without strong arming anyone or winding up swimming with the fishes for trying. Be the Boss in all your marketing and promotional endeavors.

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