The Complete Book of Perfect Phrases for High-Performing Sales Professionals
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The Right Phrase for Every Sales Situation
A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying the right thing to the right person at the right time.
The Complete Book of Perfect Phrases for High-Performing Sales Professionals is the ultimate field guide for speaking and writing your way to sales success. You’ll find perfect phrases for:
- Turn cold calls into profitable relationships
- Expand your customer base
- Write engaging letters and e-mails
- Get access to decision makers
- Present your product in compelling language
- Resist objections and stalling tactics
- Develop a rapport with every client
- Handle the most difficult of customers
- Close every conversation on a positive note
- McGraw-Hill Education, October 2009
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- EPUB 2 (Adobe DRM)
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