Innovation Secrets of Steve Jobs (ENHANCED EBOOK)
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Create like Steve Jobs learn how through 10 demonstration videos of his innovation secrets! "Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires. This book is not an option. Buy it now, bank it tomorrow." --Jeffrey Gitomer, author of The Little Red Book of Selling "In The Innovation Secrets of Steve Jobs , Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use and can impact our lives." --Tim Bajarin, president, Creative Strategies, Inc. "An inspiring roadmap for anyone who wants to live a life of passion and purpose." --Tony Hsieh, CEO of Zappos.com, Inc. and author of Delivering Happiness "Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve." --Marc Benioff, chairman and CEO of salesforce.com and author of the national bestseller Behind the Cloud In his acclaimed bestseller The Presentation Secrets of Steve Jobs , author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace. This enhanced e-book features additional content with 10 videos of Carmine Gallo demonstrating just how to apply these innovation secrets. Learn how to think differently about your business, products, employees, even your customers with the 7 Principles featured in The Innovative Secrets of Steve Jobs. He'll show you how to: Do what you love--see your business or career in a different light See genius in their craziness--every customer is different Sell dreams, not products--how can you change your product Offer new experiences--how your customers buy your product or services Say no to 1,000 things--marketing and product design Master the message--communicating the vision behind your service, product or company Inspire evangelists--who are your employees The Innovative Secrets of Steve Jobs provides the right framework that you can employ to bring innovation and creativity to every part of your job--and life.
- McGraw-Hill Companies,Inc., December 2010
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