Redefining Global Strategy
Crossing Borders in A World Where Differences Still Matter
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But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity-including direct investment, tourism, and communication-happens locally, not internationally.
In this semiglobalized” world, one-size-fits-all strategies don’t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how-by providing tools for:
· Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.
· Tracking the implications of particular border-crossing moves for your company’s ability to create value.
· Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.
In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences-as well as how other well-known companies have failed at this challenge.
Crucial for any business competing across borders, this book will transform the way you approach global strategy.
- Harvard Business Review Press, September 2007
Harvard Business Review Press
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