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The one certainty in any business is uncertainty. You can always be sure of change. Still, some companies perform reliably and with excellence in spite of ever-changing circumstances. Predictable Results in Unpredictable Times is about four essentials for getting great performance from business and yourself in both good times and bad. 1. Excellent Execution: Winning companies have clear goals and clear targets with strong follow through. All team members know the goals and know how to execute with precision. 2. High Trust Levels with All Stakeholders: Low trust slows you down and raises your costs, especially in times of turmoil. But when trust increases, everything speeds up and costs go down. 3. Achieving More with Less: In tough times, everyone tries to accomplish more with less, but the real question is ultimately: more of what? Winning companies focus on giving more value and not simply cutting back. 4. Transforming Fear into Engagement: Unpredictable times create anxiety that can distract you when what you need most at that time is absolute focus. Winning organizations entrust people with a mission and strategy they can believe in, channeling their anxiety into results. In conclusion, these principles can help companies win regardless of the turbulence of the ride or the shock of overwhelming change.

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