Innovation By Creativity: Fifty-one Tools for Solving Problems Creatively
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"What do we actually mean by creativity?"
"I've no idea. Isn't it when you create something?"
"Fair enough, and that happens in a delicate play between imagination and reason."
This quote from Sophie's World by Jostein Gaarder shows exactly where this book will give a helping hand, namely the cooperation of imagination and sense through the use of different methodologies applied correctly in a creative process. Therefore the authors have selected more than fifty creative tools which they explain in a comprehensive and practical manner.
Using the tool selector the reader can determine which tool is appropriate for the various components of a creative program.
- Panoma Press, February 2010
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