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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.


Average rating
4.1 / 5
Interesting but a little dated...
January 27th, 2015
I learned a lot but felt like half the chapters in this "updated" version were still written in the 80s. Examples about vacuum salesmen and the like...
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1 review
January 21st, 2015
The books really give a good insight.Very inspiring. This will be a big help to those people especially to those aspiring professional.Learn that strategy!
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1 review
Fascinating and fast read!
November 15th, 2014
The book gives good insight into psychology and human behavior.It gives great insight on influence mechanisms, and how we can use them or protect ourselves from them. Fascinating and fast read!
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1 review

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