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Whether economic circumstances are good or bad most candidates represent themselves poorly on their CV and very many do not interview well - despite having the credentials for the job. In todays ruthlessly competitive markets, if you don't understand the principles of selling and buying, how CV's are evaluated and tailor your approach accordingly you will not reach interview stage. And then, having got an interview, any candidates simply fail to sell themselves.

This short book is about understanding that you are a product and therefore have to be sold and marketed to the best of your ability because at the end of the day YOU are selling you - nobody else.

Contains: An introduction to Selling and Marketing, Features and Benefits, Impressions, Selling and Buying Cycles, Motivational needs of the buyer.

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