How to Manage Direct Mail
Entrepreneurs Brief Guide - How to Manage Direct Mail.
Direct mail is a personally addressed form of advertising delivered via the post. Most start-up businesses employ the direct mail form of advertising as it is quite feasible to send what you want, when you want, to your target customers; the results can be easily tracked.
In 30 minutes, learn how to: (a) Set your objectives for direct mail, (b) Mail your existing customers, (c)Compile a mailing list and (d) Rent a mailing list.
- Dr Jim Porter, January 2012
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