The first job of an author is, of course, to write great books, but these days, their second job is to market them.
** From NY Times and USA Today Bestselling Author. Second Edition Sept 2014**
Marketing isn't a skill that most authors have naturally, and there is little formal training. But when your book hits the shelves, and the sales don't start rolling in, there's only two things an author can do. Keep writing more books and ... Get to grips with marketing.
This book is for authors who want to sell more books, but it's also for those writers who want to think more like an entrepreneur. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jumpstart a career.
“Joanna Penn's How to Market a Book is the most up to date, personable guide to modern book marketing I know. Packed with tips from the charming and well-informed Penn, it's an essential guide for indie authors who want to keep up with the ever-shifting world of book marketing.”
Joel Friedlander, TheBookDesigner.com, A Self-Publisher's Companion
There are some short-term tactics for those who want to kick up immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.
It's also about going beyond just the book, because the methods in this guide can take you from being an author into professional speaking, making money from other products and creating opportunities that you can't even imagine yet.
There are no rules in this game, but learning this kind of authentic marketing has certainly changed my life, so read on and I'll share everything I know with you.
How To Market A Book covers an extensive range of marketing principles, strategies and tactics:
Part 1: Marketing Principles - including myths, how to balance your time, co-opetition and generosity
Part 2: Prerequisites for Success - including an understanding of yourself and your target market, professional editing and cover design, your book page on the retailer websites, pricing and the use of free
Part 3: No Platform Needed - Short-term Marketing - including how to get book reviews, paid advertising, using traditional media and tips for TV, radio and press releases
Part 4: The Author Platform - Long-term Marketing - including the reasons why a platform is a good thing, author branding, your author website, list-building and email marketing, content marketing and blogging, audio and podcasting, video and book trailers, social networking, professional speaking, and becoming an author-entrepreneur.
Part 5: Launching Your Book - including how launching has changed, soft launch, launch spikes, post launch and relaunches as well as lessons learned from some major book launches.
Plus/ tips for when you get overwhelmed and plenty more links to further resources.
"Right now, self-publishing is a wide open opportunity for writers. But it's a confusing and increasingly competitive field. Joanna Penn is one of the guides I rely on to help me navigate the maze, make better marketing decisions, and sell more books. If you read this book, she'll do the same for you."
Mark McGuinness, Coach and author of Resilience: Facing Down Rejection and Criticism on the Road to Success
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