The Greenwash Effect
Corporate Deception, Celebrity Environmentalists, and What Big Business Isnt Telling You about Their Green Products and Brands
by Guy Pearse
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In The Greenwash Effect, Guy Pearse looks behind the corporate façade in the tradition of Fast Food Nation and No Logo-and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny: not the World Wildlife Fund or Earth Hour, not Apple or Google, not Oprah or Leonardo DiCaprio. The Greenwash Effect is an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all.
- Skyhorse Publishing, August 2014
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