Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
by Andrea Kates
- List Price$30.00
- Your price$23.99
Save $6.01 (20% off) and earn Kobo Super Points!
You'll see how many points you'll earn before checking out. We'll award them after completing your purchase.
Or, get it for 12800 Kobo Super Points!
See if you have enough points for this eBook. Sign in
Combat flat sales, capture new markets, and drive innovation using the Business Genome approach
The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future.
In Find Your Next, Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business “genome,” or DNA—your company’s unique position in today’s market based on strengths, challenges, industry trends, and other factors—match it to that of a successful company in another industry, then model your own decisions on those of the matching company.
- McGraw-Hill Education, November 2011
- Download options:
- EPUB 2 (Adobe DRM)
You can read this item using any of the following Kobo apps and devices: