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Synopsis

What is involved with direct marketing and the process of disintermediation to cut out the middleman and increase profit margins? This book covers direct mail marketing, telemarketing and fax broadcasting. It shows how to effectively use print media, radio and TV. It shows you how to create your own Web site and conduct e-commerce. Learn about Search Engine Optimization; permission-based e-mail and e-newsletters to drive traffic to your site. Sell at eBay auctions and set up an eBay store. Learn how to prepare a marketing plan. Look at laws and regulations which govern advertising and marketing together with the do-not-call lists.

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