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Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
   Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?

   In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.

   Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course? 

   Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

From the Hardcover edition.

Book Reviews

Average rating
4.4 / 5
1 person found this helpful
Better than I expected
October 23rd, 2014
The decisions analysis class at Stanford is still one of the most interesting and useful to me, although I can no longer roll back decision trees. This book takes a practical, common sense, and down-to-earth approach to making good decisions.
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1 review
September 12th, 2014
Great range of practical experiences.
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1 review
January 22nd, 2014
if you've ever thought you should trust your gut then you must read this book. If you ever thought experts should be trusted with their utterances about the future you must read this book. Okay I'm biassed - I loved Switch and Made to Stick. So I went into this book with a gut feeling it would be good! And I was right - but Chip and Dan Heath explain that under the heading Confirmation Bias.
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1 review
Great guide for decision process
September 30th, 2013
This is filled with great device and examples from real life and research. Each chapter includes a brief summary at the end. Well worth the price and time to read.
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1 review
Excellent Book for Everyone
April 14th, 2013
There are many great insights on decision making and which tools to use during the process of make decision. I recommend this book to anyone who feels unconfident in their ability to make decisions. Favorite quote of the book. “Being decisive is itself a choice. Decisiveness is a way of behaving, not an inherited trait. It allows us to make brave and confident choices, not because we know we’ll be right but because it’s better to try and fail than to delay and regret. Our decisions will never be perfect, but they can be better. Bolder. Wiser. The right process can steer us toward the right choice. And the right choice, at the right moment, can make all the difference.”
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1 review

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