More titles to consider

Shopping Cart

You're getting the VIP treatment!

With the purchase of Kobo VIP Membership, you're getting 10% off and 2x Kobo Super Points on eligible items.

itemsitem
See your RECOMMENDATIONS

Synopsis

For the intermediate to advanced advertising copywriter. These techniques are controversial.
A step by step guide in writing an effective ad written by a lifelong copywriter. Mike Swedenberg was trained at the School of Visual Arts and has 42 years in advertising, copywriting, fine arts, sales and marketing.
Topics include:
What is Copywriting
Duties of a Copywriter
Institutional Advertising
Advertising is Like Sales, Everyone Thinks They Can Do it
Unique Selling Proposition
Me Too Products
Feature vs Benefits
The Parts of an Ad
Writing A Headline
Subheads
Writing Bodycopy
Taglines

Ratings and Reviews

Overall rating

No ratings yet
(0)
5 Stars 4 Stars 3 Stars 2 Stars 1 Stars
0 0 0 0 0

Be the first to rate and review this book!

You've already shared your review for this item. Thanks!

We are currently reviewing your submission. Thanks!

(0)

You can read this item using any of the following Kobo apps and devices:

  • DESKTOP
  • eREADERS
  • TABLETS
  • IOS
  • ANDROID
  • WINDOWS