The East London Line
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London is a centre of cutting-edge fashion - in Buttoned-Up, the creators of 'the best fashion mag out there', Fantastic Man, tell the story of London style through the history of the button-down shirt - part of a series of twelve books tied to the twelve lines of the London Underground, as Tfl celebrates 150 years of the Tube with Penguin
'Taking a seemingly singular point of focus, the top-button-buttoned shirt, [Buttoned-Up] is a sartorial romp along the Ginger Line, looking at the curious fashion phenomenon through the eyes of its greatest exponents, including the Pet Shop Boys' Neil Tennant, who is pictured like everyone else in the book, buttoned up to the top'
'Authors include the masterly John Lanchester, the children of Kids Company, comic John O'Farrell and social geographer Danny Dorling. Ranging from the polemical to the fantastical, the personal to the societal, they offer something for every taste. All experience the city as a cultural phenomenon and notice its nature and its people. Read individually they're delightful small reads, pulled together they offer a particular portrait of a global city' Evening Standard
'Exquisitely diverse' The Times
'Eclectic and broad-minded ... beautifully designed' Tom Cox, Observer
'A fascinating collection with a wide range of styles and themes. The design qualities are excellent, as you might expect from Penguin with a consistent look and feel while allowing distinctive covers for each book. This is a very pleasing set of books' A Common Reader blog
'The contrasts and transitions between books are as stirring as the books themselves ... A multidimensional literary jigsaw' Londonist
'A series of short, sharp, city-based vignettes - some personal, some political and some pictorial ... each inimitable author finds that our city is complicated but ultimately connected, full of wit, and just the right amount of grit' Fabric Magazine
'A collection of beautiful books' Grazia
[Praise for Fantastic Man magazine]:
'The best fashion mag out there ... Fashion-forward, clever, deeply engaged with the fashion world, ... Fantastic Man is better designed, better photographed and rafts more stylish than the competition. If you buy only one men's fashion magazine, it should be this one', San Francisco Chronicle
Gert Jonkers and Jop van Bennekom are the creators of Fantastic Man, a formal and intelligent men's fashion magazine that positions itself above the commercial fray with a singular tone and elegant design. In 2010 they launched the female counterpart of Fantastic Man called The Gentlewoman, a modern ladies style journal.
- Penguin Books Ltd, March 2013
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