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Branding is the process of identifying you, your product, or your service and making it stand out from the competition. But a brand is more than an identity; effective branding can help you establish an emotional connection with your target market. In this book, learn how you can use the power of the Internet to brand yourself online. In 57 Secrets for Branding Yourself Online, you'll discover secrets like how to create a clear vision for your brand; develop a memorable tagline; use your Website and online content to reinforce your brand; establish your expertise with creative products and services; take advantage of social media, audio, and video to build your brand. And 54 more! Get practical advice and creative ideas that will help you and your business stand out online.

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