42 Rules for a Web Presence That Wins (2nd Edition)
Essential Business Strategy for Website and Social Media Success
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This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It's primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software solutions and dedicated in-house technical teams.
The book is about business concepts, issues, strategies and tactics for the Web. It is not intended to be an exhaustive list or review of tools, technologies, platforms, current regulations or any of the other constantly shifting parameters of the online world. Rather, it aims to provide a fast, but thought-provoking read that offers a 30,000 ft "hawk-eye" perspective on the many different considerations for an effective website and social media presence.
The book is divided into four main sections:
- Management-level Issues
- Setting Strategy and Tactics
- Creating Content That Makes Connections
- Measuring Results
- Happy About, November 2012
Super Star Press
- Download options:
- EPUB 2 (Adobe DRM)
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