More titles to consider

Shopping Cart

You're getting the VIP treatment!

With the purchase of Kobo VIP Membership, you're getting 10% off and 2x Kobo Super Points on eligible items.



Learn tips and strategies for writing or outsourcing white papers. The findings of the industry's first major study of white paper writers are revealed in this 42-page report titled "2005 White Paper Writer Industry Survey." More than 575 white paper writers were surveyed for this ground-breaking study. You will gain pivotal insight into how white papers are written, distributed, structured and billed. Both marketers and writers will find the results extremely useful. If you are a freelance writer, this report will help you understand how much to charge when writing a white paper, how much time it takes to produce a white paper and what the standards are. If you are a marketing professional, this report reveals the most common approaches to writing and distributing white papers, and identifies what it costs to outsource white paper projects. The comprehensive report reveals: . The types of white papers written . The length of white papers . How much time is spent producing white papers . The use of special features (such as abstracts) in white papers . The processes involved in writing white papers . Why white papers are produced . How white papers are distributed . Philosophies adopted when writing white papers . The difficulty associated with different parts of the writing process . Challenges faced by white paper writers . The differences between independent and in-house writers . How independent writers charge for their services

You can read this item using any of the following Kobo apps and devices: