18 Rules of Community Engagement
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A study of more than 100 businesses with online communities found that 35% had less than 100 members and less than 25% had more than 1,000 members. The consultant's recommendation who conducted the study was "Put someone who has experience running an online community in charge of the project." Here's your chance to learn from someone with experience. In "18 Ways to Engage Users Online," Angela Connor shares how she helped her online community surpass 10,000 members in 16 short months.
This book empowers community managers and encourages corporate leaders looking to build social media strategies to get involved in the online conversation. It is a playbook for those interested in creating online communities on exactly what it takes to be successful. After reading this book, you will learn how to start discussions and bring people together online through various tactics on multiple platforms. You will also have practical tips that can be implemented immediately, regardless of their age of your community or stage of its development. Can you afford not to read this book?
Also includes a foreword by Peter Shankman of HARO fame.
- Happy About, May 2009
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- EPUB 2 (Adobe DRM)
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