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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1634 Results
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  • Business Acumen for Strategic Communicators

    A Primer

    Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas and ... Read more

    $36.99 USD

  • 50 autopsias de crisis

    ¿Por qué el manejo mata más que el problema?

    by Paul Remy ...
    Cincuenta casos de crisis examinados minuciosamente, desde accidentes fatales, desastres ecológicos, contaminación de alimentos, colapso de servicios e imputaciones de fraude hasta ataques informáticos, protestas ciudadanas, prensa adversa, redes hostiles y amenazas regulatorias.Todo un amplio y variado repertorio de situaciones que personas y directivos enfrentaron en el mundo real, de las que en ... Read more

    $14.99 USD or Free with Kobo Plus

  • 42 Rules of Social Media for Small Business

    42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence.From ... Read more

    $11.99 USD

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Read more

    Free

  • 15 Questions About Social Media

    Series Book 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Read more

    Free

  • 15 Questions About Native Advertising

    Series Book 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Read more

    Free

  • The Thank You Economy

    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, ... Read more

    $18.99 USD

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Read more

    $6.57 USD

  • The Chasm Companion

    A Fieldbook to Crossing the Chasm and Inside the Tornado

    by Paul Wiefels ...
    In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech ... Read more

    $9.99 USD

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    by Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Read more

    $12.99 USD $10.99 USD

  • Crystallizing Public Opinion

    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsFew books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and ... Read more

    $8.99 USD or Free with Kobo Plus

  • Trust or Consequences

    Build Trust Today or Lose Your Market Tomorrow

    by Al GOLIN ...
    This book shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals.The recent rash of corporate scandals?and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, ... Read more

    $13.49 USD

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, ... Read more

    $18.99 USD

  • Strategic Sport Communication

    Strategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication. With a complete approach to the multifaceted and interrelated applications of sport communication, this text will help the reader understand modern trends and industry demands. The book’s topics align with the Common Professional Component topics outlined by the ... Read more

    $70.99 USD

  • Free Pr

    How to Get Chased By the Press Without Hiring a Pr Firm

    Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good as job as the so-called experts. Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ... Read more

    $9.99 USD or Free with Kobo Plus

  • Storytelling en una semana

    Series series En una semana
    ¿Cómo logran algunos profesionales poner su sello personal en todo lo que hacen? ¿Por qué unos políticos nos parecen líderes inspiradores y otros robots deshumanizados? ¿Qué hace que un candidato resulte inolvidable durante una entrevista de trabajo?La respuesta está en nuestra forma de comunicar. Los relatos personales que contamos día a día transforman la forma en que nos entendemos y nos ... Read more

    $4.99 USD

  • Internal Communications

    A Manual for Practitioners

    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    $35.99 USD

  • Public Relations For Dummies

    Proven techniques that maximize media exposure for your businessA seasoned PR pro shows you how to get people talkingWhen it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate ... Read more

    $15.00 USD

  • La organización de eventos corporativos e institucionales

    Un evento es una actividad pública y social, que para las organizaciones,instituciones y personas son actos no habituales. Estos encuentros promuevenel contacto con los públicos de la organización y ponen en juego la fortalezade las acciones corporativas de la comunicación global.El encuentro se transforma en una expresión institucional, que en sucelebración pone en juego los sistemas de imagen e ... Read more

    $0.42 USD

  • Snap

    Making the Most of First Impressions, Body Language, and Charisma

    by Patti Wood ...
    From business meetings to social events to first dates to job interviews, we all encounter new people every day. Our ability to read body cues and convey the right first impression drives the success and quality of our personal and professional lives. Body language expert Patti Wood, a sought-after consultant and speaker to Fortune 500 companies, helps businesses and individuals stand out, create ... Read more

    $13.99 USD $10.99 USD

  • Public Relations: The Basics

    by Ron Smith ...
    Series series The Basics
    Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:The four key phases of public relations campaigns: research, strategy, tactics and evaluation.History and evolution of ... Read more

    $26.99 USD

  • Public Relations Online

    Lasting Concepts for Changing Media

    Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a ... Read more

    $63.99 USD

  • Get Together

    How to build a community with your people Kindle Edition

    “With no jargon and no nonsense, Bailey, Kevin, and Kai lay out simple, practical steps for helping people come together in meaningful and powerful ways.”—Dave Isay, founder of StoryCorps and winner of the TED PrizeAlthough communities feel magical, they don’t come together by magic.Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting ... Read more

    $9.99 USD or Free with Kobo Plus

  • How to Write a Book Introduction that Hooks Readers

    Series series Writing Bestsellers Series
    Have you ever wanted to write a book, but didn't know where to start?Are you an author struggling to write an introduction for your book that is both attention-grabbing and intriguing?This ebook will teach you how to write a book introduction that hooks readers and makes them want to read your entire book. You will learn some key tips on how to write a book introduction that hooks readers and ... Read more

    Free