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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 97 - 120 of 1468 Results
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  • Cross-Cultural Journalism and Strategic Communication

    Storytelling and Diversity

    Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account.No matter the communication purpose, this book will help readers engage with difference and the concept of fault ... Read more

    $64.99 USD

  • Top Secrets for Using LinkedIn to Promote Your Business or Yourself

    This book provides a step-by-step guide to use LinkedIn to promote your own business or yourself to get more clients or work. Chapters include creating a powerful profile and presence, making connections with other members, using recommendations, joining and starting groups, finding answers and asking questions, deciding on the best strategy, and assessing your campaign. ... Read more

    $3.99 USD or Free with Kobo Plus

  • Public Relations Writing Worktext

    A Practical Guide for the Profession

    Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to defining and detailing the writing activities involved. It presents in-depth information on ... Read more

    $96.99 USD

  • The Business of Persuasion

    Harold Burson on Public Relations

    by Harold Burson ...
    “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward**.”—**Huffington PostHarold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in ... Read more

    $2.99 USD or Free with Kobo Plus

  • Computer-Mediated Communication in Personal Relationships

    This is the first collection of readings on computer-mediated communication focusing exclusively on interpersonal interactions. Examining messages exchanged via email, Twitter, Facebook, websites, and blogs, the authors analyze communication issues of ongoing importance in relationships including deception, disclosure, identity, influence, perception, privacy, sexual fidelity, and social support. ... Read more

    $44.99 USD

  • Marca Personal

    Atraiga los Clientes a su Nicho y Obtenga Altas Ventas

    by LiBook ...
    ¿Estás buscando ser un experto en branding?¿Quieres vender un producto o a ti mismo con un sello personal?Con "Marca Personal" aprenderá cómo hacer que su nombre se destaque al hacer que su mensaje llegue a sus clientes y siempre lo recuerde. ¡Trabajaremos para lograrlo!En este libro encontrarás estos temas:¿Qué es una marca?¿Cómo investigar a fondo su tema?¿Cómo hacer que la gente sepa que eres ... Read more

    $2.99 USD or Free with Kobo Plus

  • American Petroleum Worldwide Oil

    by Thomas Chi ...
    Oil dominates. Petroleum is involved in global trade. Oil is responsible for leadership, but the responsibility to produce petroleum wisely results in revolutions, war and that which defines history. Yet with all the importance placed on petroleum, teachers don't instruct students on the role of oil in school. Parents assume children will learn about oil by driving a car, pouring oil in the engine ... Read more

    $0.99 USD or Free with Kobo Plus

  • Evaluating Public Relations

    A Guide to Planning, Research and Measurement

    Series series PR In Practice
    Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both ... Read more

    $41.99 USD

  • PRoactive: The Public Relations Job Hunter's Guide

    by Jeff Domansky ...
    Having trouble finding a real PR job? Applied for dozens of public relations jobs using traditional techniques and still can’t get an interview? Overwhelmed by too much information and don’t know where to start? PRoactive: The Public Relations Job Hunter’s Guide will help you find and win a job.Recent US PR job numbers are BIG and trends are positive for public relations job hunters. Despite the ... Read more

    $9.98 USD or Free with Kobo Plus

  • The Story Wars

    How brand stories beat advertising tales!

    by Erik Saelens ...
    Temporary half price! Marketers! Advertising agencies! My brothers and sisters. I see in your eyes the same fear that would take the heart of me. A day may come when the courage of marketers fails, when we forsake our brands and they all come tumbling down; but it is not this day. An hour of wolves and shattered companies when our ability to connect to our stakeholders comes crashing down! But it ... Read more

    $8.16 USD

  • Hablar en público en una semana

    Series series En una semana
    ¿Estamos preparados para hablar en público?, ¿tenemos la formación necesaria para realizar una presentación efectiva? Este libro es una guía para mejorar todos los aspectos relacionados con la comunicación social. Con tan sólo esta pequeña obra el lector aprenderá a ser mucho más eficaz y persuasivo en sus presentaciones, perderá el miedo a hablar en público y controlará sus nervios. Además, lo ... Read more

    $4.99 USD

  • Portfolio Building Activities in Social Media

    Exercises in Strategic Communication

    by Karen Freberg ...
    Featuring 125 real-world activities across various social media platforms!Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities ... Read more

    $46.99 USD

  • Environmental Strategic Communication

    Advocacy, Persuasion, and Public Relations

    by Derek Moscato ...
    Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors. Derek Moscato reveals that key to winning hearts and minds in the environmental arena is the development and deployment of carefully crafted messages and ... Read more

    $27.99 USD

  • Public Relations Ethics

    Senior PR Pros Tell Us How to Speak Up and Keep Your Job

    Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as “speaking truth to power” can have serious consequences for someone’s career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these ... Read more

    $10.99 USD

  • Influential Internal Communication

    Streamline Your Corporate Communication to Drive Efficiency and Engagement

    by Jenni Field ...
    Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown.As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, ... Read more

    $38.99 USD

  • Crisis Management in the Age of Social Media

    by Louis Capozzi ...
    Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an “instant crisis”—an instant crisis example is when Verizon added a $2 charge for all their customers; one hour ... Read more

    $8.99 USD

  • Mastering Commercial Real Estate Development

    Mastering the Art of Commercial Real Estate for Beginners | The Comprehensive Guide to Navigating the World of Commercial Real Estate Development

    Real estate development can be an intimidating and complex field to navigate, but with the right guidance and knowledge, anyone can become a successful commercial real estate developer. In "Real Estate Development 101," readers will be introduced to the principles of commercial real estate development, including the who, what, where, why, and how. From site selection and market analysis to ... Read more

    $3.99 USD or Free with Kobo Plus

  • Amazon故事公關行銷學:向亞馬遜創辦人貝佐斯學習溝通技巧,優化企業和個人品牌價值

    Translated by 賴詩韻 ...
    Series series 財經商管
    資訊爆炸的時代,要怎麼做,才能夠脫穎而出?  向世上數一數二擅長說故事的男人——傑夫・貝佐斯(Jeff Bezos)  學習溝通技巧  ■說故事■簡報、面談、郵件往來  ■撰寫企劃案、新聞稿■內外溝通  ■媒體邀約■PR活動■危機處理**  日本亞馬遜公關部前負責人首度完整一次公開!**  亞馬遜1994年7月在車庫草創,從不被看好、最早期要靠家人支持購買商品,  到今日成為全球市值最高的網路零售業龍頭,  除了不斷創新的Day 1心態,品牌傳達力也是關鍵一環,  創辦人兼執行長傑夫・貝佐斯(Jeff Bezos),堪稱世間少有的說故事能手。<br ... ... Read more

    $9.99 USD

  • Street Team Smarts

    An Author's Guide to Building and Running a Successful Street Team

    Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you! ... Read more

    $0.99 USD or Free with Kobo Plus

  • Public Relations

    An Easy, Step-by-step Guide to Creating a Public Relations Plan

    In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn’t and discover how you can make PR part of your marketing strategy.  Aim to become your own PR agency  Become familiar ... Read more

    $5.99 USD or Free with Kobo Plus

  • How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

    by ANNE MARIE ...
    Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With the help of this book, you can do something about it without paying thousands of dollars to a professional Reputation Management agency to fix your online reputation. With the easy step by ... Read more

    $2.99 USD or Free with Kobo Plus

  • Interpersonal Skills at Work

    by John Hayes ...
    In this age of e-business, there is an increasing over-reliance on electronic communication and insufficient attention paid to the management of face-to-face relationships. In this fascinating text, John Hayes addresses this significant workplace issue by examining the nature of interpersonal skill: the goal-directed behaviours used in face-to-face interactions in order to achieve desired outcomes ... Read more

    $68.99 USD

  • Summary of Ask

    by Ryan Levesque | Includes Analysis

    Summary of Ask by Ryan Levesque | Includes AnalysisPreview:Ask, by Ryan Levesque, details the Ask Formula, including the Survey Funnel Formula, that teaches businesses the best way to connect with current and potential customers by cleverly asking them what they want and creating products and marketing to suit those needs. These formulas are repeatable and may provide predictable outcomes, but it ... Read more

    $4.99 USD or Free with Kobo Plus

  • Crystallizing Public Opinion (Original Classic Edition)

    A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into ... Read more

    $4.99 USD or Free with Kobo Plus