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Marketing & Sales eBooks

If you like Marketing & Sales eBooks, then you'll love these top picks.
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  • Nudging Health

    Health Law and Behavioral Economics

    A deep look at the role of behavioral “nudges” for improving health.Winner of the CHOICE Outstanding Academic Title of the Choice ACRLBehavioral nudges are everywhere: calorie counts on menus, automated text reminders to encourage medication adherence, a reminder bell when a driver’s seatbelt isn’t fastened. Designed to help people make better health choices, these reminders have become so ... Read more

    $38.99 USD

  • Cash Cow

    The most effective method to earn massive amounts of money from the internet.

    by John Hawkins ...
    Learn These Savvy Tips To Earn Big Which You Can Utilize For A Lifetime Read On To Find Out More!There are a thousand and one ways to fully utilize the Internet to cater to your business, your imagination is your limit!So why not take it from me, who has collected the hundreds and thousands of stories from renown Internet marketers with testimonials and stories of their experiences!You don’t have ... Read more

    $4.99 USD or Free with Kobo Plus

  • 21 Ways to Powerfully Network Your Business

    Let’s face it, running a business is hard work! 21 Ways to Powerfully Network Your Business is an easy-to-implement guide to maximize networking and increase your bottom line. Each Way is full of step-by-step instructions to create lasting relationships that will impact your business’ success immediately and down the road. Building relationships is what drives and continuously fuels our businesses ... Read more

    $2.99 USD or Free with Kobo Plus

  • Marketing Like a Pro The Ultimate Guide to Sales Techniques and Applying to Your Businesses Today

    by Desmond Gahan ...
    Marketing is the study and management of exchangerelationships.The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."Marketing is used to create, keep and satisfy the customer. With the customer as the ... Read more

    $2.49 USD or Free with Kobo Plus

  • Video Marketing Excellence

    by Anonymous ...
    Discover The Secrets To Video Marketing And Leverage Its Power To Bring Countless Targeted, Relevant Visitors To Your Offers ... Video Marketing Is One of The Fastest, Easiest Ways To Earn BIG as An Internet Marketer!If your business or blog isn't using video marketing, then you are missing out on one of the most engaging, influential and potentially profitable forms of marketing of them all.Video ... Read more

    $0.99 USD or Free with Kobo Plus

  • Profiting From Facebook Ads

    by Anonymous ...
    In this guide, you will get some insight on the kinds of business models that are best suited for Facebook ads and how to turn them into lucrative campaigns. This guide will encompass some of the most common errors made by markers and the most significant factors for the success of you ad campaign.Some of the topics covered:The Principles Behind Facebook AdsWho is Best Suited to Advertise on ... Read more

    $0.99 USD or Free with Kobo Plus

  • Selling the Cloud

    by Mark Petruzzi ...
    Mark Petruzzi, an innovator in enterprise and cloud software product and services sales, channel/alliances strategy, and M&A deal advisory, and Paul Melchiorre, a vanguard leader in enterprise software product sales, pioneered the innovative strategies that have made enterprise-level cloud software sales a holy grail of B2B selling. In Selling the Cloud, the pair share the key methods they ... Read more

    $9.99 USD or Free with Kobo Plus

  • The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits

    A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts.A solid strategy with high-quality, culturally adapted content and ... Read more

    $9.99 USD

  • New Employee Orientation Guide: 90 New Employee Orientation Ideas for Human Resources Professionals

    by Alisa Charles ...
    If you are looking for some new ideas for your new employee orientation program, here are 90 ideas you can use right now before your next new hire quits.With all the demands and ever changing priorities in Human Resources today, it can be difficult to dedicate the time to focus on the new employee orientation process. While many will agree that having a strong orientation program for new hires is ... Read more

    $9.99 USD or Free with Kobo Plus

  • Sell Better Via Email Marketing

    17 Email Marketing Tips To Improve The Performance Of Your Email Campaign So You Can Market and Sell More Effectively With Targeted Emails That Convert To High Sales And High Profits

    by Doug H. Adams ...
    Email marketing is simply marketing via email. It is a very powerful way to sell your products or services because your marketing approach is direct. Email marketing is a tried-and-true online and offline marketing tool that always produces good results for many marketing campaigns. While it is highly effective, it is also very tricky to do. Email marketing can be as easy as sending out emails ... Read more

    $3.99 USD

  • Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

    by William Cohen ...
    THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the ForewordConsidered the single most important thought leader in the world of management, Peter Drucker had an equally significant ... Read more

    $20.99 USD

  • Corporate Communication

    Critical Business Asset for Strategic Global Change

    The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This ... Read more

    $55.99 USD

  • TOTTO

    Caso académico

    La tradición investigativa del CESA tiene como objetivo misional abordar la realidad colombiana desde una perspectiva académica. El CESA ha desarrollado una metodología propia para construcción de casos académicos a través de una propuesta diferenciadora al ofrecer una herramienta pedagógica que basada e incluida en los métodos interactivos de aprendizaje, tiene la particularidad de trabajar con ... Read more

    $4.99 USD or Free with Kobo Plus

  • Dayketing. Ebook

    ¡Hoy es un gran día para vender más!

    Se trata del primer libro escrito sobre dayketing, una nueva e innovadora herramienta de marketing cuyo objetivo es ayudar a obtener mejores resultados en campañas de publicidad, promociones, marketing directo, etc, basándonos en los días (efemérides, eventos, cumpleaños, días internacionales, fiestas locales, etc.). ¿Nunca se había parado a pensar en la importancia que pueden tener los días para ... Read more

    $7.93 USD

  • How to Say It: Marketing with New Media

    A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts

    Read Lena Claxton and Alison Woo's posts on the Penguin Blog.The essential resource for building a global community of customers.How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the ... Read more

    $14.99 USD

  • Wal-Mart: The Bully of Bentonville

    How the High Cost of Everyday Low Prices is Hurting America

    The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart’s “everyday low prices” come at a tremendous cost to workers, suppliers, competitors, ... Read more

    $6.99 USD $4.99 USD

  • The Power of Experiments

    Decision Making in a Data-Driven World

    How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economicsHave you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials ... Read more

    $15.99 USD

  • How to Develop Persuasive Selling Skills

    by Sarah Taylor ...
    Understanding how people think and behave is key to mastering the art of persuasion and an essential ingredient to any successful sale. In this book, author draws on the work of social psychologists and behavioral economists to provide concrete, actionable items and transferrable ideas to each stage of the sales process. To begin, learn the eight psychological concepts that you can employ ... Read more

    $3.99 USD

  • What's Stopping You?

    Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business

    “This book dispels the myths surrounding the process of starting a business, and gives hope and encouragementto people who would like to give it a try.”–Tim Berry, Founder and CEO, Palo Alto SoftwareCreators of the World’s Most Popular“Bruce Barringer and Duane Ireland’s new book, What’s Stopping You? is an insightful and thought-provoking examination of nine common myths that discourage ... Read more

    $13.99 USD

  • Do It! Marketing

    77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

    by David Newman ...
    Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do ... Read more

    $10.49 USD

  • Color For Profit

    by Louis Cheskin ...
    Series Book 4 - Rebel Reads
    Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.Among some of Cheskin's ... Read more

    $14.99 USD

  • 獲利至上:你的一舉一動,都是他們的賺錢工具!Meta集團(Facebook, Instagram, WhatsApp)稱霸全球的經營黑幕

    Series series 地球觀
    什麼你剛講完話,臉書就推播相關廣告?為什麼假新聞橫行,合理貼文卻遭刪除?這都是Meta集團擴大市占的商業手段!不計一切代價《紐約時報》記者訪問逾400位Facebook, Instagram, WhatsApp高階主管x董事x顧問x現職員工揭露臉書如何操縱用戶、忽視隱私、迎戰政府!★《紐約時報》每月暢銷商管書TOP 5★ 普立茲獎National Reporting入圍作家新作★ 即將改編為影集,由Netflix影集《王冠》女主角克萊兒.芙伊(Claire Foy)飾演雪柔.桑德伯格(Sheryl Sandberg)  Meta集團囊括了全球80%社群網路收入,更與Google共同以1,350億美元廣告收入,壟斷全美廣告市場,為了達到如此成就,馬克.祖克柏在臉書設下了哪些讓用戶上癮的設計?  本書是《紐約時報》記者追蹤十年來臉書... ... Read more

    $11.99 USD

  • Ethics in Public Relations

    A Guide to Best Practice

    Series series PR In Practice
    The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike.Ethical practice in any professional discipline is guided by age-old philosophical perspectives, ... Read more

    $41.99 USD

  • 人際網絡解密:史丹佛教授剖析,你在人群中的位置,如何決定你的未來

    The Human Network:How Your Social Position Determines Your Power, Beliefs, and Behaviors

    Series series 人文思潮
    人與人的接觸和連結,決定了你的價值;洞悉人際網絡,才能從不斷變動的局勢中掌握關鍵力量!★史丹佛大學百萬人修課新穎主題、當代「網絡經濟學」大師25年研究精華★諾貝爾經濟學獎得主、Google首席經濟學家極力推薦★全球關注的重磅分析,破解社會位置決定命運的真相,提供變動世界的有力思維工具!★《商業周刊》書摘介紹,網絡科學第一本重量級通俗讀物!馮勃翰 台灣大學經濟系副教授──專文導讀鄭國威 泛科學知識長|李政德 成功大學數據科學所教授|吳達偉Z9 社群網路名人Jenny JC 財經觀點|雷浩斯 價值投資者/財經作家|周岐原 風傳媒主編──重磅推薦「人際網絡」大規模主宰我們的生活,卻少有足夠的思考工具帶我們去理解:人際網絡... ... Read more

    $11.99 USD