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Consumer Behaviour eBooks

If you like Consumer Behaviour eBooks, then you'll love these top picks.
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  • The Undercover Economist:Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!

    Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!

    by Tim Harford ...
    An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car ... Read more

    $18.99 USD

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Read more

    $12.99 USD

  • Time To Listen

    Assumptions Aside

    by Indi Young ...
    Series series Assumptions Aside
    "If you want to understand people, if you want to serve them, sell to them, work with them… then you have to get good at listening to them. The good news is that you can, and that what you'll find when you do will exceed your expectations."—Alexandra Jacoby, Artist and Online Community R&DProduct design strategy often seeks first to grow the number of users, and to steer them in ways that benefit ... Read more

    $26.00 USD or Free with Kobo Plus

  • Affluenza

    How Overconsumption Is Killing Us—and How to Fight Back

    A “witty yet hard-hitting” look at the symptoms, causes, and cures for America’s addiction to buying more stuff (Library Journal).NEW EDITION, REVISED AND UPDATEDaffluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting from the dogged pursuit of more.We tried to warn you! The 2008 economic collapse proved how resilient and dangerous ... Read more

    $12.99 USD or Free with Kobo Plus

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    by Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Read more

    $13.99 USD

  • Envy in Politics

    Series Book 5 - Princeton Studies in Political Behavior
    How envy, spite, and the pursuit of admiration influence politicsWhy do governments underspend on policies that would make their constituents better off? Why do people participate in contentious politics when they could reap benefits if they were to abstain? In Envy in Politics, Gwyneth McClendon contends that if we want to understand these and other forms of puzzling political behavior, we should ... Read more

    $19.99 USD

  • The Data Detective

    Ten Easy Rules to Make Sense of Statistics

    by Tim Harford ...
    From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they ... Read more

    $11.99 USD

  • Emotional Design

    Why We Love (or Hate) Everyday Things

    by Don Norman ...
    Why attractive things work better and other crucial insights into human-centered designEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human ... Read more

    $11.99 USD

  • Stuffocation

    Why We've Had Enough of Stuff and Need Experience More Than Ever

    by James Wallman ...
    Stuffocation is a movement manifesto for “experiential” living, a call to arms to stop accumulating stuff and start accumulating experiences, and a road map for a new way forward with the potential to transform our lives.Reject materialism. Embrace experientialism. Live more with less.Stuffocationis one of the most pressing problems of the twenty-first century. We have more stuff than we could ... Read more

    $15.99 USD

  • Deliberate Ignorance

    Choosing Not to Know

    Series Book 29 - Strüngmann Forum Reports
    Psychologists, economists, historians, computer scientists, sociologists, philosophers, and legal scholars explore the conscious choice not to seek information.The history of intellectual thought abounds with claims that knowledge is valued and sought, yet individuals and groups often choose not to know. We call the conscious choice not to seek or use knowledge (or information) deliberate ... Read more

    $31.99 USD

  • Things Worth Keeping

    The Value of Attachment in a Disposable World

    A timely examination of the attachments we form to objects and how they might be used to reduce wasteRampant consumerism has inundated our planet with pollution and waste. Yet attempts to create environmentally friendly forms of consumption are often co-opted by corporations looking to sell us more stuff. In Things Worth Keeping, Christine Harold investigates the attachments we form to the objects ... Read more

    $17.99 USD

  • Das Zeitalter der Resilienz

    Leben neu denken auf einer wilden Erde

    by Jeremy Rifkin ...
    Translated by Jürgen Neubauer ...
    Die Geschichte der Menschheit und die Zukunft unserer Spezies auf der Erde - beides zusammen muss ganz neu gedacht werden. Der Ökonom und Bestsellerautor Jeremy Rifkin zeigt, wie die Inbesitznahme der Erde und das industrielle Effizienzdenken alle Lebensbereiche durchdrungen und uns an den Rand des ökologischen Untergangs geführt haben. Nur ein radikaler Wandel unseres Selbstbildes kann uns noch ... Read more

    $31.99 USD

  • Consumption

    by John Storey ...
    Series series Key Ideas
    This book provides a clear and wide-ranging overview of consumption as a sociological concept. Arguing that consumption is both an unavoidable part of life and an ongoing dialectical process, it gives a critical assessment of a range of theoretical approaches to the study of consumption and the possibilities these frameworks can offer.Consumption is something we all do. It is not just another word ... Read more

    $26.99 USD

  • The Dumb Money

    The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees (Previously Published as The Antisocial Network)

    by Ben Mezrich ...
    Named a Best Book of the Year by New York Post!From the author of the book that became the iconic The Social Network movie, here is the definitive take on one of the wildest stories ever--the David-vs.-Goliath GameStop short squeeze, a tale of fortunes won and lost overnight, marking an unforgettable event in financial history.Bestselling author Ben Mezrich offers a gripping, beat-by-beat account ... Read more

    $11.99 USD

  • Bargain Fever

    How to Shop in a Discounted World

    by Mark Ellwood ...
    When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood ... Read more

    $14.99 USD

  • Carrots and Sticks

    Unlock the Power of Incentives to Get Things Done

    by Ian Ayres ...
    Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you ... Read more

    $4.99 USD

  • Greed, Inc.

    Why Corporations Rule the World and How We Let It Happen

    by Wade Rowland ...
    Why is it that multinational drug companies hide or falsify unfavorable results? Why do automakers knowingly sell us unsafe cars? Why is big business allowed to poison our environment-and us? Why is our food so unhealthy, with obesity growing at such an alarming rate? Why are we working such long hours and enjoying life less? This timely and important book places the blame for much of what ails ... Read more

    $10.99 USD

  • The Age of Addiction

    How Bad Habits Became Big Business

    “A mind-blowing tour de force that unwraps the myriad objects of addiction that surround us…Intelligent, incisive, and sometimes grimly entertaining.”—Rod Phillips, author of Alcohol: A History“A fascinating history of corporate America’s efforts to shape our habits and desires.”—VoxWe live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be ... Read more

    $14.99 USD

  • Emotional Branding

    The New Paradigm for Connecting Brands to People

    by Marc Gobe ...
    Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... Read more

    $13.99 USD

  • The Customer-Base Audit

    The First Step on the Journey to Customer Centricity

    As a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? ... Read more

    $17.99 USD

  • Predictably Irrational, Revised and Expanded Edition

    The Hidden Forces That Shape Our Decisions

    The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational“A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.” — ... Read more

    $13.99 USD

  • Social Media Marketing

    21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

    Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... Read more

    Free

  • Contagious

    Why Things Catch On

    by Jonah Berger ...
    The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Read more

    $13.99 USD

  • Influence, New and Expanded

    The Psychology of Persuasion

    The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of ... Read more

    $17.99 USD