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Advertising & Promotion eBooks

If you like Advertising & Promotion eBooks, then you'll love these top picks.
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  • Diversity in Advertising

    Broadening the Scope of Research Directions

    This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are ... Read more

    $68.99 USD

  • The Complete Guide to Book Publicity

    Second Edition

    by Jodee Blanco ...
    Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity ... Read more

    $13.99 USD

  • The Manager's Guide to Distribution Channels

    Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self ... Read more

    $31.99 USD

  • Propaganda

    “Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an ... Read more

    $11.99 USD

  • The Making of a Name : The Inside Story of the Brands We Buy

    The Inside Story of the Brands We Buy

    How do brand names differ from other names and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled bought ... Read more

    $39.99 USD

  • The Bare Bones of Advertising Print Design

    The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that ... Read more

    $41.99 USD

  • Advertising In India

    Trends And Impact

    by Om Gupta ...
    The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India. ... Read more

    $57.99 USD

  • Buzzmarketing

    Get People to Talk About Your Stuff

    by Mark Hughes ...
    "There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of ... Read more

    $4.99 USD

  • So gewinnen Sie jeden Kunden

    Das 1x1 der Menschenkenntnis im Verkauf

    Unser Erfolg, im Leben wie im Verkauf, hängt zu 95 Prozent davon ab, wie gut wir uns mit anderen Menschen verstehen. Frank M. Scheelen verrät in So gewinnen Sie jeden Kunden, wie man zum Beziehungsmanager wird und jeden Kunden überzeugt - mit der INSIGHTS Methode®. Mit dieser Methode kann der Leser sich selbst richtig einschätzen, das heißt, seine eigenen Stärken und Schwächen herausfinden. Und er ... Read more

    $30.99 USD

  • Branding Unbound

    The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

    If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They’re simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) ... Read more

    $7.49 USD

  • Ambient Findability

    What We Find Changes Who We Become

    How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book examines the convergence of information and ... Read more

    $17.99 USD

  • The Big Moo

    Stop Trying to Be Perfect and Start Being Remarkable

    Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done.In 2003, Seth Godin’s Purple Cow ... Read more

    $8.99 USD

  • Grapevine

    Why Buzz Was a Fad but Word of Mouth Is Forever

    by Dave Balter ...
    Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a ... Read more

    $5.99 USD

  • Lovemarks

    the future beyond brands

    by Kevin Roberts ...
    "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, ... Read more

    $12.99 USD

  • Words that Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas: The Thesaurus to Help You Promote Your Products, Services, and Ideas

    The Thesaurus to Help You Promote Your Products, Services, and Ideas

    by Richard Bayan ...
    More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with ... Read more

    $14.99 USD

  • The Adsense Code

    What Google Never Told You about Making Money with Adsense

    by Joel Comm ...
    Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site ... Read more

    $10.99 USD or Free with Kobo Plus

  • Ethics in Public Relations

    Responsible Advocacy

    "This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon." - Jay Black, Editor, Journal of Mass Media Ethics"Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some ... Read more

    $77.99 USD

  • Treasure Hunt

    Inside the Mind of the New Consumer

    The essential follow-up to the BusinessWeek bestseller Trading UpA BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes ... Read more

    $5.99 USD

  • 賴聲川的創意學

    by 賴聲川 ...
    李安:「賴聲川幫助我們一窺創意的奧秘!」  創意經濟時代來臨,創意成了個人與組織的核心競爭力。但創意可以「學」嗎?創意該如何「學」呢?有沒有一門學問可以讓人有系統、有步驟地學習創意?  創意大師賴聲川認為:「創意是可以『練』的!」他相信,創意固然神秘,卻是有法可學、可管理的。賴聲川累積多年創作經驗與創意教學心得,突破過去創作風格,提出個人第一本專業著作《賴聲川的創意學》。本書不漫談劇場藝術,而是透過系統化的架構,提出實用的「創意地圖」,期待為台灣讀者找到「學會」創意的道路。  《賴聲川的創意學》是國內第一本將創意規則化、步驟化的實用工具書,書中首度以地圖概念解釋創意成形脈絡的思考架構,是創意經濟時代之企業經理人、行銷廣告人必備的案頭書。這一次,我們談創意  「我曾經和大部分人一樣,認為創意是一件神祕、不可能『教』的事情。多年來,當我試圖傳授自己的創作心得時,我經常懷疑:『會 ... Read more

    $8.99 USD

  • Encyclopaedia of Advertising

    Encyclopaedia of Advertising is intended especially for all those persons related to the field of advertising and allied fields. Inessential tool for students, undergraduates and students of related disciplines, this dictionary offers clear explanations of concepts and processes, and the broadest coverage of the subject, covering all aspects of advertising. This will be an indispensable reference ... Read more

    $111.99 USD

  • Tourismuswerbung

    Marketing für Reisebüros, Reiseportale, Reiseveranstalter, Verkehrsträger und Destinationen

    Geführte Tour vom Profi-Guide: Mit diesem Einmaleins der Tourismuswerbung beschreiten Kreative neue Wege. Die Touristik gehört zu den Top 10 der werbeintensivsten Branchen Deutschlands. Doch das Marktwachstum ist gering und 08/15-Werbung für Standardangebote Schnee von gestern. Das Reiseverhalten hat sich verändert: Alle Welt bucht Tickets im Internet, Büros werden immer seltener aufgesucht. Wer ... Read more

    $55.99 USD

  • The Power of Nice

    How to Conquer the Business World With Kindness

    Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In THE POWER OF NICE, through their own experiences and the stories of other people and businesses, they demonstrate ... Read more

    $13.99 USD $11.99 USD

  • One Great Insight Is Worth a Thousand Good Ideas

    An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business

    "We Bring Good Things to Life""It’s Not TV, It’s HBO""Visa: It’s Everywhere You Want to Be"These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight ... Read more

    $4.99 USD

  • Cases in Advertising and Marketing Management

    Real Situations for Tomorrow's Managers

    Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management... ... Read more

    $44.99 USD