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Consumer Behaviour eBooks

If you like Consumer Behaviour eBooks, then you'll love these top picks.
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  • Affluenza

    How Overconsumption Is Killing Us—and How to Fight Back

    A “witty yet hard-hitting” look at the symptoms, causes, and cures for America’s addiction to buying more stuff (Library Journal).NEW EDITION, REVISED AND UPDATEDaffluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting from the dogged pursuit of more.We tried to warn you! The 2008 economic collapse proved how resilient and dangerous ... Read more

    $12.99 USD or Free with Kobo Plus

  • Envy in Politics

    Series Book 5 - Princeton Studies in Political Behavior
    How envy, spite, and the pursuit of admiration influence politicsWhy do governments underspend on policies that would make their constituents better off? Why do people participate in contentious politics when they could reap benefits if they were to abstain? In Envy in Politics, Gwyneth McClendon contends that if we want to understand these and other forms of puzzling political behavior, we should ... Read more

    $19.99 USD

  • Things Worth Keeping

    The Value of Attachment in a Disposable World

    A timely examination of the attachments we form to objects and how they might be used to reduce wasteRampant consumerism has inundated our planet with pollution and waste. Yet attempts to create environmentally friendly forms of consumption are often co-opted by corporations looking to sell us more stuff. In Things Worth Keeping, Christine Harold investigates the attachments we form to the objects ... Read more

    $17.99 USD

  • The Age of Addiction

    How Bad Habits Became Big Business

    “A mind-blowing tour de force that unwraps the myriad objects of addiction that surround us…Intelligent, incisive, and sometimes grimly entertaining.”—Rod Phillips, author of Alcohol: A History“A fascinating history of corporate America’s efforts to shape our habits and desires.”—VoxWe live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be ... Read more

    $14.99 USD

  • The Customer-Base Audit

    The First Step on the Journey to Customer Centricity

    As a leader in your organization, you will be very familiar with your organization’s key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures.But how much time have you spent reflecting on the fact that these revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? ... Read more

    $17.99 USD

  • Social Media Marketing

    21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

    Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... Read more

    Free

  • Misbehaving: The Making of Behavioral Economics

    **Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... Read more

    $13.99 USD

  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Read more

    Free

  • Statistical Methods in Online A/B Testing

    Statistics for data-driven business decisions and risk management in e-commerce

    "Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.The ... Read more

    $57.70 USD

  • The Millionaire Next Door

    Series series Millionaire Set
    How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research (The Washington Post).Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door.America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who don ... Read more

    $14.99 USD or Free with Kobo Plus

  • Exactly What to Say: The Magic Words for Influence and Impact

    by Phil Jones ...
    Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Read more

    $7.99 USD or Free with Kobo Plus

  • How to Use Coupons to Save Big Money at the Grocery Store

    This book will guide you through the steps it takes to consistently save 50-70% on your grocery bill by effectively using coupons.Includes a special bonus section on saving money at CVS and Walgreens.You will learn where to get coupons, how to organize them and most importantly, how to best use your coupons to maximize your savings. ... Read more

    $1.98 USD or Free with Kobo Plus

  • Walking the Narrow Road

    Marketing and Spiritual Instruction for Christians in Business

    by Josh Kilen ...
    Life’s not easy being a Christian, holding to Christ's ideals, and still running a profitable business.In fact, as Christians we are held to higher standards and hamstrung in ways that our secular counterparts would never understand. Where they can cheat a little, the Spirit inside of us will accept only honesty. Where they can bend the rules, we must walk the straight and narrow. Where they can ... Read more

    Free

  • The Big Myth

    How American Business Taught Us to Loathe Government and Love the Free Market

    "A carefully researched work of intellectual history, and an urgently needed political analysis." --Jane Mayer“[A] scorching indictment of free market fundamentalism … and how we can change, before it's too late.”-Esquire, Best Books of Winter 2023The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious--and destructive--false ideas: the ... Read more

    $20.99 USD

  • Phishing for Phools

    The Economics of Manipulation and Deception

    Why the free-market system encourages so much trickery even as it creates so much goodEver since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm ... Read more

    $12.99 USD

  • Marketing Outrageously Redux

    How to Increase Your Revenue by Staggering Amounts

    by Jon Spoelstra ...
    Companies that don't change die. Change is everyday corporate life - plans for cost cutting, restructuring, new technology, quality improvement, new products/services are ongoing challenges in companies of all sizes. Resistance is a huge roadblock. This real-world guide shows frustrated managers how to build support for change and stay competitive. Practical approaches with new case studies show ... Read more

    $12.99 USD

  • Secondhand

    Travels in the New Global Garage Sale

    by Adam Minter ...
    "Revelatory, terrifying, but, ultimately, hopeful." -Elizabeth Kolbert, Pulitzer Prize-winning author of THE SIXTH EXTINCTIONFrom the author of Junkyard Planet, a journey into the surprising afterlives of our former possessions.Downsizing. Decluttering. Discarding. Sooner or later, all of us are faced with things we no longer need or want. But when we drop our old clothes and other items off at a ... Read more

    $11.99 USD

  • Don't Let Them Cash You Out: How Cash Frees You from the Elite’s Surveillance Society

    The Conspiracy Theory Series, #3

    by Jim Reid ...
    Series Book 3 - The Conspiracy Theory Series
    The elites are intent on wiping out cash. More and more businesses are refusing to use cash. Cash users are being turned into second-class citizens in a two-tier society. Cui bono? Who benefits from the elimination of cash?The elites hate cash because they are unable to spy on cash users, control them, and monetize them. Cash is not tied to a specific person. It's a universal form of exchange. ... Read more

    $2.99 USD or Free with Kobo Plus

  • Antes de Comprar Tu Cámara Réflex

    ¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasado?Hoy en día debes ser inteligente en la elección de tu cámara ya que existen cientos de modelos en el ... Read more

    Free

  • Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

    "Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to ... Read more

    $12.99 USD

  • The No-Nonsense Guide to Degrowth and Sustainability

    by Wayne Ellwood ...
    This guide explores the idea of economic growth, tracing its history and questioning why it has become so unchallengeable and powerful when unlimited growth in a finite world is ultimately impossible. It illustrates how economics based on degrowth can be turned into a positive and how we can arrive at new levels of environmental sustainability without having turning the clock back to the Dark Ages ... Read more

    $10.99 USD

  • The Marketing of Meaning

    Why purpose markets itself

    by Erik Saelens ...
    The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why ... Read more

    Free

  • Beloved Brands

    Playbook for how to create a brand your consumers will love

    "Beloved Brands is a book every CMO or would-be CMO should read.” Al RiesWith Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love.You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able ... Read more

    $27.99 USD

  • Hooked: How to Build Habit-Forming Products

    Supplmental Workbook

    This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products" ... Read more

    Free