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Research eBooks

If you like Research eBooks, then you'll love these top picks.
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  • The Tipping Point

    How Little Things Can Make a Big Difference

    From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small ... Read more

    $11.99 USD

  • Time To Listen

    Assumptions Aside

    by Indi Young ...
    Series series Assumptions Aside
    "If you want to understand people, if you want to serve them, sell to them, work with them… then you have to get good at listening to them. The good news is that you can, and that what you'll find when you do will exceed your expectations."—Alexandra Jacoby, Artist and Online Community R&DProduct design strategy often seeks first to grow the number of users, and to steer them in ways that benefit ... Read more

    $26.00 USD or Free with Kobo Plus

  • Research Design

    Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches

    With a new chapter on the literature review, this accessible step-by-step guide to using the five major approaches to research design is now in a thoroughly revised second edition. The prior edition's user-friendly features are augmented by a new companion website with worksheets keyed to each chapter. For each approach, the text presents a template for a research proposal and explains how to ... Read more

    $44.99 USD

  • Content Marketing Unleashed Master The Secrets to 2023

    by jenny watt ...
    Are you ready to embark on a thrilling journey into the heart of modern marketing? If you're a marketer eager to stay ahead of the game, then you've picked up the right book. In the digital age, content marketing is our most potent tool, and 2023 holds the keys to unlocking its full potential.In the pages that follow, we'll explore the dynamic world of content marketing, where creativity meets ... Read more

    $1.99 USD or Free with Kobo Plus

  • Emotional Branding

    The New Paradigm for Connecting Brands to People

    by Marc Gobe ...
    Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... Read more

    $13.99 USD

  • The Future of Purpose-Driven Branding

    Signature Programs that Impact & Inspire Both Business and Society

    by David Aaker ...
    Demonstrates how investing in social programs will help businesses maintain relevance in an ever-changing marketExplains how employees and customers demand visible activism from companies that invest in social developmentOutlines how signature social programs provide focused branding that communicates with customers, impacts communities, and advances a businessDepicts how a business can ... Read more

    $8.99 USD or Free with Kobo Plus

  • Social Media Marketing

    21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

    Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... Read more

    Free

  • SKYSCRAPER TECHNIQUE

    SKYSCRAPER TECNIQUE explica una técnica de 3 pasos donde expone el metodo para generar trafico web cualidicado de manera gratuita dando como resultado nuevos sucriptores y ventas. ... Read more

    Free

  • All Marketers are Liars

    The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

    by Seth Godin ...
    The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 ... Read more

    $7.99 USD

  • The 22 Immutable Laws of Marketing

    Exposed and Explained by the World's Two

    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. ... Read more

    $16.99 USD

  • The Hacking of the American Mind

    The Science Behind the Corporate Takeover of Our Bodies and Brains

    **"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.**While researching the toxic and addictive ... Read more

    $14.99 USD

  • Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits

    by Akshay Desai ...
    An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social ... Read more

    Free

  • Affiliate Marketing Money Machine -How To Make Money With Clickbank And Amazon Associates Program

    by Nick Tsai ...
    Wondering how to start an affiliate marketing business and start making a profit with affiliate marketing?this book will give you basic strategy and tips for you to start profiting with affiliate marketing , clickbank and amazon associated program ... Read more

    $1.00 USD or Free with Kobo Plus

  • The User Experience Team of One

    A Research and Design Survival Guide

    by Leah Buley ...
    The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less. ... Read more

    $28.99 USD

  • Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Read more

    $15.49 USD

  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

    $15.99 USD

  • Marketing 4.0

    Moving from Traditional to Digital

    Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention ... Read more

    $16.00 USD

  • Eating the Big Fish

    How Challenger Brands Can Compete Against Brand Leaders

    by Adam Morgan ...
    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has ... Read more

    $22.00 USD

  • Ice to the Eskimos

    How to Market a Product Nobody Wants

    by Jon Spoelstra ...
    You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or h... ... Read more

    $18.99 USD

  • Trustworthy Online Controlled Experiments

    A Practical Guide to A/B Testing

    Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, ... Read more

    $31.99 USD

  • The Marketing of Meaning

    Why purpose markets itself

    by Erik Saelens ...
    The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why ... Read more

    Free

  • Neuromarketing

    Understanding the Buy Buttons in Your Customer's Brain

    How can the latest brain research help increase your sales?Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and revolutionary marketing practices, authors Patrick ... Read more

    $15.99 USD

  • Brand Thinking and Other Noble Pursuits

    We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with ... Read more

    $13.99 USD

  • Interviewing Users

    How to Uncover Compelling Insights

    Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people. ... Read more

    $28.99 USD