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"You can't lead with your feet on the desk . . . or your brain onhold. Ed Fuller brings experience, intelligence, and heart to thisinspiring guide to building relationships and the good things thatfollow when you do. The message is delivered in an engaging stylethat keeps you entertained and leaves you with lastingwisdom."
MICHAEL V. DRAKE, MD, Chancellor, University ofCalifornia, Irvine

"The world of tourism, hospitality, and hotels has become a veryglobal, complex, and diverse industry. No one knows this betterthan Ed Fuller. In this thoughtfully written text, Ed is speakingto business students, managers, and executives of all industriesthrough his rich experience in the global hotel industry. We havefound many great examples within these pages of how we can conductbusiness better, and I would suggest that they are not onlyrelevant in the United States but throughout the world."
ANDREW H. FEINSTEIN, James A. Collins DistinguishedChair and Dean, The Collins College of Hospitality Management, CalPoly Pomona

"The World Travel & Tourism Council services six continents.Ed's book will empower you to apply many of the principles that weemploy globally, whether it's in Denver, Dubai, or Düsseldorf.These principles will give you a competitive edge in your marketsimmediately."
JEAN-CLAUDE BAUMGARTEN, President, World Travel &Tourism Council

"Ed Fuller's generous layers of personal experiences and hiscrisp narrative make his stern message easy to understand. Take myadvice, read his book before you take another plane on a foreignbusiness trip. It will change the way you behave."
GEOFFREY KENT, founder and Executive Chairman,Abercrombie & Kent

"Let me tell you what Ed's book isn't: it's not a primer on howto shake hands or fold your napkin in another country. It's anincredibly rich insight into leadership through well-earnedpersonal relationships and experiences that American businessexecutives need to embrace to succeed in the global economy."
ROGER DOW, President and CEO, U.S. TravelAssociation

"Ed's book gives the student, manager, and executive practicalexperience in dealing with unique situations, new relationships,and creative problem-solving approaches that are broadly applicablein the business world, no matter where you live or whom you dealwith. The insights will prove valuable to your personalgrowth."
ANDY POLICANO, Dean, The Paul Merage School ofBusiness, University of California, Irvine

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