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Synopsis

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, funguide takes you through every step of a successful copywritingproject, from direct mail, print ads, and radio spots to Web sites,articles, and press releases. You'll see how to gather crucialinformation before you write, build awareness, land sales, and keepcustomers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

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