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Synopsis

An insightful overview of the keys to world-class client servicein the private banking sector

As the number of wealthy individuals around the world increases,private banking and wealth management companies have grown to keeppace. After the fast growth the long term success is predicated onboth winning and keeping clients, making a client-centricmodel a must. Private Banking: Building a Culture ofExcellence provides a clear, easy-to-follow guide to building acommitted base, written by an industry expert.

Presenting an overview of the elements required to build asuccessful and client-focused private bank that delivers the kindof care and excellence wealthy clients demand, the book evenincludes real-life examples for a better understanding ofconcepts and, to help you achieve your goal.

  • Outlines how to implement a practical strategy for success inthe growing private banking sector
  • Explores the key drivers in the private banking industry aswell as the most recent developments in the environment to help youstay on top of customer demands
  • Includes case studies and other resources to show the keys toprivate banking done right in action

Private Banking provides useful, hands-on advice forbuilding a strong, lasting business in the private bankingsector.

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