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Synopsis

Never before has there been such a confluence of internationalattention to the economic importance of women and the need forpolicies to enable them to fulfil their potential. The position ofwomen - as employees, consumers and leaders - is seen as a measureof health, maturity and economic viability.

Why Women Mean Business takes the economic arguments forchange to the heart of the corporate world. This powerful new bookanalyses the opportunities available to companies that reallyunderstand what motivates women in the workplace and themarketplace. Find out how companies that learn to adapt to womenwill be better able to respond to the challenge of an ageingworkforce and the demands of the next generation of knowledgeworkers. The authors compare policies and approaches in countriesaround the world, that offer surprising and envious results.

The optimisation of women’s talents will boost the bottomline. Taking action to achieve this will require sustained courageand conviction from today’s corporate leaders. Reading WhyWomen Mean Business will be an important first step.

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