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Synopsis

What do we want? What makes us tick? From acceptance to vengeance to curiosity, this book explains the 16 basic and universal desires that shape our behavior-and shows how the ways we prioritize them determines our personalities. Grounded in up-to-date psychological research, this book can help

  • parents comprehend their children’s needs and behavior
  • couples understand each other better
  • employers motivate their employees
  • employees become more effective in their work
  • YOU achieve greater satisfaction and happiness in life
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