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Proven strategies for managing all types of mediaencounters!

Award-winning journalist and Fortune 500 consultant Jeff Ansellprovides a how-to guide for leaders, executives, and otherprofessionals whose high-visibility requires frequent contact withthe media. Drawing on nearly four decades of media experience,Ansell presents tested techniques for responding to challengingquestions and delivering effective messages. In addition, hereveals lessons learned and pitfalls to avoid by referencing recentnews events from around the world. Valuable features include:

  • A behind-the-scenes look at how news is made
  • Complete guidelines to creating compelling messages
  • Specific messaging formulae for building trust when the news isbad
  • Step-by-step strategies for managing hostile or relentlessquestions
  • Insider tips on how to identify and handle misleadingquestions

An essential resource for navigating both traditional and onlinemedia, this book prepares readers for even the most challengingmedia events.

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