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Synopsis

Adeptly address today’s business challenges with thispowerful new book from web analytics thought leader AvinashKaushik. Web Analytics 2.0 presents a new framework thatwill permanently change how you think about analytics. It providesspecific recommendations for creating an actionable strategy,applying analytical techniques correctly, solving challenges suchas measuring social media and multichannel campaigns, achievingoptimal success by leveraging experimentation, and employingtactics for truly listening to your customers. The book will helpyour organization become more data driven while you become a superanalysis ninja!

Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.

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