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Synopsis

As well as one of the leading figures in the American Pop Art movement, Andy Warhol was a painter, printmaker, occasional sculptor and filmmaker, whose work carried on the tradition of Dadaism which questioned the very validity of art itself. He used images, objects and their means of production to draw parallels with cultural processes. By means of a variety of techniques, but principally through choice of images, repetition, isolation and use of colour, Warhol makes us aware of contemporary materialism, political manipulation, economic exploitation, conspicuous consumption, media hero-worship and the creation of artificially induced needs and aspirations.Through manipulating images and the public persona of the artist, Warhol also confronts us with the contradictions and superficialities of contemporary culture and the art it has engendered, whilst incorporating in his paintings and sculptures the very techniques of mass production that are central to the modern world, and emphasizing to the point of absurdity the complete detachment from social and artistic commitment that he saw around him. Despite the unevenness and shallowness of much of his later work, Andy Warhol was one of the most brilliant, challenging and intentionally infuriating artists of the last half of the 20th century.Mega Square Warhol is a great way to discover the leading figures in the American Pop Art movement, in which the author is a leading expert. With its small and practical format, this title makes an ideal gift.

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