Stop marketing. Start UnMarketing.
No one likes cold calls at dinnertime, junk mail overflowingyour mailbox, and advertisements that interrupt your favoriteshows. If this is "marketing," then the world would probably preferwhatever is the opposite of that.
If you're ready to stop marketing and start engaging, thenwelcome to UnMarketing. The landscape of business-customerrelationships is changing, and UnMarketing gives youinnovative ways out of the old "Push and Pray" rut. Instead, drawthe right customers to you through listening and engagement,enabling you to build trust and position yourself as their logicalchoice when they need you.
This updated and revised edition includes new information onbuilding relationships through Twitter, Facebook, LinkedIn, andGoogle+. UnMarketing supplies you with a winning approach tostop ineffective marketing and put relationships first—thenreap the long-term, high-quality growth that follows!
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