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Synopsis

The best guide to using Twitter to market to consumers-revisedand better than ever

Since 2006, forward-thinking companies like Apple, JetBlue,Whole Food, and GM have discovered the instant benefits ofleveraging social media site Twitter to reach consumers directly,build their brand, and increase their sales. Some companies havewhole teams of specialists whose only job is to respond to thetweets of consumers.

In this revised and updated edition of Twitter Power,online marketing guru Joel Comm explores the latest trends in howbusinesses and marketers can integrate Twitter into their existingmarketing strategies to build a loyal following among Twittermembers, expand awareness of their product or service, and evenhandle negative publicity due to angry or disappointedcustomers.

  • Updated with thirty percent new material, including all thelatest business applications for Twitter
  • Includes new, recent case studies of companies at the forefrontof the Twitter movement
  • Helps you develop your own social networking strategy to meetyour specific business needs

Twitter Power is a must-have resource for any businessleader who wants to keep up with the social media movement.

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