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Synopsis

The complete guide to a successful Twitter marketingcampaign

Twitter is a microblogging service that's changing the way wecommunicate. Marketers recognize its value, and TwitterMarketing: An Hour a Day offers marketers, advertisers, brandmanagers, PR professionals, and business owners an in-depth guideto designing, implementing, and measuring the impact of a completeTwitter strategy.

Expert author Hollis Thomases acquaints you with theTwitterverse, its conventions, and its fascinating demographics andstatistics. She then teaches you step by step how to effectivelycraft successful branding and direct response strategies that canbe scaled to any organization and its objectives. TwitterMarketing: An Hour a Day uses interesting case studies, successstories, anecdotes, and examples to demonstrate how to use Twittermetrics in order to inform strategic direction. You'll discover howtop companies-large and small-have leveraged this excitingcommunications platform.

  • Twitter has become a phenomenon with 32 million users,including major companies such as Apple, JetBlue, and CNN
  • This step-by-step guide explains the demographics, shows howcompanies are using Twitter, and explains how to scale the approachto your enterprise
  • The detailed coverage includes the basics for Twitter newcomersand explores all elements of a successful strategy
  • Expert author Hollis Thomases shows how to set goals, developand implement a plan, attract followers, and measure the impact ofa campaign
  • The in-depth book explains how to maintain momentum andexplores such issues as contests, promotions, and crisismanagement

Twitter Marketing: An Hour a Day is the ultimate guide tosucceeding one tweet at a time!

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