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Trump University books are practical, straightforward primers onthe basics of doing business the Trump way—successfully.Written by leading experts and including an inspiring Foreword byTrump himself, these books present smart business wisdomillustrated by real-life examples from Trump and otherworld-renowned experts. Perfect for anyone who wants to get aheadin business without the cost of an MBA, these street-smart booksprovide real-world business advice based on the one thing you can'tget in any business school—experience.

In Trump University Marketing 101, Second Edition, you'lllearn how to:

  • Master the basics of great marketing to grow your business

  • Adapt your marketing strategy to difficult economicconditions

  • Understand customers, competitors, and markets

  • Discover your target audiences

  • Position your product or service against the competition

  • Create a great brand from scratch

  • Market residential and commercial properties effectively

  • Develop powerful marketing plans

  • Increase customer satisfaction

  • Price your products for maximum profit

  • Use advertising and the Internet to promote your business

  • Employ guerrilla marketing techniques

  • And much more!

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