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Synopsis

An up-to-date and expanded edition of the Trump guide tostarting a business

Although he has ups and downs like every entrepreneur, DonaldTrump is one of the world’s most famous entrepreneurs forgood reason—he’s one of the best. In TrumpUniversity Entrepreneurship 101, Second Edition he teams upwith business owner and professor Michael Gordon to show you how totake your dream and turn it into a big-time moneymaker. This newedition is completely updated with timely new material and threenew chapters, teaching you how to build a technology venture, evenwithout formal technical education; how to use social networking,Web 2.0, and "cloud computing" to achieve competitive advantages,and how to exploit opportunities during recessionary times.

If you dream of starting your own business, this is theinspiring, comprehensive guide that shows you how to do it fromplanning to starting up to expansion. It shows you how to mobilizeresources, develop a workable strategy, write an effective businessplan, raise money, negotiate with investors, and launch yourbusiness.

  • With a first chapter by Trump
  • Author Michael Gordon is the founder of five successfulcompanies and teaches entrepreneurship at a number of colleges,including the Harvard University Extension School, Babson Collegeand The International School of Management in Paris
  • Fully revised and updated including new chapters on hot topicsin entrepreneurship
  • Includes visual models, case studies, downloadable worksheets,pep talks, and stories from Trump himself

If anyone knows how to succeed in business, it's Donald Trumpand his team of experts from Trump University. If you are ready foryour entrepreneurial adventure, here’s all the help youneed.

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