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Synopsis

Trump University books are practical, straightforward primers onthe basics of doing business the Trump way-successfully. Each bookis written by a leading expert in the field and includes aninspiring Foreword by Trump himself. Key ideas throughout areillustrated by real-life examples from Trump and other seniorexecutives in the Trump organization. Perfect for anyone who wantsto get ahead in business, with or without the MBA, these streetwisebooks provide real-world business advice based on the one thingreaders can't get in any business school-experience.

In Trump University Branding 101, you'll learn how to:

* Build a powerful brand that increases the sales and profits ofany business
* Launch your entrepreneurial brand
* Manage the differences between service branding and productbranding
* Develop a brand for your real estate investments
* Make your brand far more than just a name or logo
* Develop clear positioning and brand strategy
* Successfully communicate your brand
* Choose an appropriate brand name and logo
* Reinvigorate a struggling brand
* Use guerrilla branding for your small business
* Build your own personal brand for career development
* Keep your brand image consistent
* Grow your brand over time
* Use your brand to increase the overall value of your business

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