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This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.

The business guide to writing more effectively on blogs and social networks.

The blogosphere is where we go for information, ideas, and advice, whether we're painting the living room or searching for the best hotel in Timbuktu. Many people now trust bloggers more than traditional authorities. For corporations, blogs have become must-have vehicles for selling on a more personal level. The exploding use of social media extends the blogging revolution. When you blog, you're competing against thousands, so doing it well can make a big difference. Here's how....

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