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Love him or loathe him, Jamie Oliver is one of thebest-known and richest celebrity chefs in the world. But thereis more to the man than his linguine. He towers over a businessempire that comprises restaurants, shops, cookware, food,magazines, books, DVDs and television production. So how does hemaintain his brand name and values across such diverse interests?

The Unauthorized Guide to Doing Business the Jamie OliverWay draws out the universal lessons from Jamie Oliver’sremarkable success and identifies 10 secret strategies forbusiness growth and branding that can be applied to any business orcareer:

  1. Be yourself, but more so
  2. Extend the brand 
  3. Build on what you’re good at
  4. Remember the social dimension
  5. Become the face of a supermarket
  6. Deal with adversity
  7. Go international 
  8. Protect the brand
  9. Be controversial
  10. Be bold

Want to be the best? The secrets of phenomenal success are inyour hands.

Check out the other Unauthorized Guides in this series:Richard Branson; Duncan Bannatyne; Alan Sugar;Bill Gates; and Philip Green.

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