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Synopsis

The Sponsorship Handbook is a practical guide to sponsorshipaimed at practitioners both working for sponsoring companies andthose searching for sponsorship.

Using the tools, techniques, advice and best practice advocatedin this book both sponsors and sponsor seekers will benefit frombetter servicing and activation once a sponsorship is implemented,with metrics that enable data-based accountability rather thanhearsay.

"Everyone in the sponsorship industry, from the biggest eventsand properties to the smallest, are benefitting from the increasingknowledge, data availability, metrics and professionalism in usingsponsorship. The Sponsorship Handbook is a part of thatprocess which we hope will bring future success and proven soundresults to all in the complex and exciting world ofsponsorship."
Luis Vicente, Head of Partnerships, Manchester City FootballClub

"An indispensable reference for any marketer who is keen tobuild his/her brand using sponsorship; the new ascending way toempower brands."
Faisal Al-Dail, Saudi Post

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