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Synopsis

It's a fact that companies so far have only scratched the surfaceof what can be achieved with social media.

Whatever continent, industry, company size, current degree ofsocial media adoption or your job title, the purpose of this bookis to inspire you to see how you can raise the bar further to reapnew rewards. It will give you the tools to make a difference toyour organisation's social media strategy development and deliverygoing forward.

In addition it will also give you more intellectual support andconfidence to discuss social media on a higher level with peers,inspire colleagues or negotiate and create support for increasedinvestments from your leadership team.

In The Social Media MBA editor Christer Holloman hascrowd sourced 15 thought leaders from 4 continents to offer anexceptional educational programme written for experienced socialmedia professionals just like you.

In addition, learn through cases studies produced by the socialleaders at these brands:

ARM by Kerry McGuire Balanza – Director of StrategicMarketing

Aviva by Jan Gooding – Global Brand Director

Dell by Stuart Handley – Communications Director

Evans Cycles by Will Lockie – Head of Social Media

GlaxoSmithKlein (Ribena) by Verity Clifton – BrandMarketing Manager

Kodak by Madlen Nicolaus – Social Media Manager

Phillips by Hans Notenboom – Global Director B2BOnline

Sage by Cath Sheldon – Online PR Specialist

There is more, connect with the co-authors and other readers byjoining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.comor search or the group on LinkedIn to stay updated on the latest,ask questions or join the discussions.

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