It's a fact that companies so far have only scratched the surfaceof what can be achieved with social media.
Whatever continent, industry, company size, current degree ofsocial media adoption or your job title, the purpose of this bookis to inspire you to see how you can raise the bar further to reapnew rewards. It will give you the tools to make a difference toyour organisation's social media strategy development and deliverygoing forward.
In addition it will also give you more intellectual support andconfidence to discuss social media on a higher level with peers,inspire colleagues or negotiate and create support for increasedinvestments from your leadership team.
In The Social Media MBA editor Christer Holloman hascrowd sourced 15 thought leaders from 4 continents to offer anexceptional educational programme written for experienced socialmedia professionals just like you.
In addition, learn through cases studies produced by the socialleaders at these brands:
ARM by Kerry McGuire Balanza – Director of StrategicMarketing
Aviva by Jan Gooding – Global Brand Director
Dell by Stuart Handley – Communications Director
Evans Cycles by Will Lockie – Head of Social Media
GlaxoSmithKlein (Ribena) by Verity Clifton – BrandMarketing Manager
Kodak by Madlen Nicolaus – Social Media Manager
Phillips by Hans Notenboom – Global Director B2BOnline
Sage by Cath Sheldon – Online PR Specialist
There is more, connect with the co-authors and other readers byjoining The Social Media MBA Alumi group, visit
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