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Synopsis

Have you ever wondered what’s happening in your brain as yougo through a typical day and night? This fascinating book presentsan hour-by-hour round-the-clock journal of your brain’sactivities. Drawing on the treasure trove of information fromScientific American and Scientific American Mind magazines as wellas original material written specifically for this book, JudithHorstman weaves together a compelling description of your brain atwork and at play.

The Scientific American Day in the Life of YourBrain reveals what’s going on in there while yousleep and dream, how your brain makes memories and forms addictionsand why we sometimes make bad decisions. The book also offersintriguing information about your emotional brain, and what’shappening when you’re feeling love, lust, fear andanxiety—and how sex, drugs and rock and roll tickle the samespots.

Based on the latest scientific information, the book exploresyour brain’s remarkable ability to change, how your brain canmake new neurons even into old age and why multitasking may be badfor you.

Your brain is uniquely yours – but research is showingmany of its day-to-day cycles are universal. This book gives you alook inside your brain and some insights into why you may feel andact as you do.

The Scientific American Day in the Life of YourBrain is written in the entertaining, informative andeasy-to-understand style that fans of Scientific American andScientific American Mind magazine have come to expect.

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