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Synopsis

Tough, smart business advice from the star of the hit TLCreality show "American Chopper"

Now in paperback, The Ride of a Lifetime elucidates thebusiness principles that have made Paul Teutul Sr. and OrangeCounty Choppers a household name. Paul's smart, commonsensebusiness wisdom works for businesses both big and small in anyindustry. Here, he shows you firsthand how he built a uniquelysuccessful business by working hard and demanding it from others;encouraging and embracing unfettered creativity; establishingwell-defined roles for every team member and demanding they supporteach other; and using honest conflict and confrontation to solveproblems and constantly innovate.

Paul and his sons build the best one-of-a-kind choppers in theworld with unrivaled passion, creativity, and honesty. The Rideof a Lifetime shows you how they do it.

  • Offers an inside look at the business practices that builtOrange County Choppers into a massively successful business
  • Reveals a different side to the OCC family patriarch
  • Full of practical, real world business principles that lead tounlimited success for any business

The Ride of a Lifetime is a smart, tough-as-nails guideto business success that every entrepreneur should read.

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