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Synopsis

How to create a company that not only sustains, butsurpasses-that moves beyond the imperative to be "less bad" andembrace an ethos to be "all good"

From the Inspired Protagonist and Chairman of SeventhGeneration, the country's leading brand of household products and apioneering "good company," comes a one-of-a-kind book for leaders,entrepreneurs, and change agents everywhere. The ResponsibilityRevolution reveals the smartest ways for companies to build abetter future-and hold themselves accountable for the results.Thousands of companies have pledged to act responsibly; very fewhave proven that they know how. This book will guide them. TheResponsibility Revolution presents fresh ideas and actionablestrategies to commit your company to a genuine socially andenvironmentally responsible business and culture, one that not onlycompetes but wins on values.

  • Points the way for innovators and influencers to generate trustby becoming transparent, elicit people's passion and creativity,turn customers into collaborators, transform critics into allies,rewrite the rules and reinvent business
  • Shows how to build a socially and environmentally responsibleyet genuinely good company and an authentic brand
  • Drawing on groundbreaking interviews with real-world changeleaders, Hollender and Breen present lessons and insights from the"good company"' parts of big companies like IBM and eBay,trailblazers like Patagonia and Timberland, and emerging dynamoslike Linden Lab and Etsy

The Responsibility Revolution equips people with thetactics, models, and mind-sets they need to compete in a worldwhere consumers now demand that companies contribute to thegreater good.

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