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A nonprofit's real-world survival guide and nitty-gritty how-tohandbook

This down-to-earth book shows how to hack through thebewildering jungle of marketing options and miles-long to-do liststo clear a marketing path that's right for your organization, nomatter how understaffed or underfunded. You'll see how to shape amarketing program that starts from where you are now and grows withyour organization, using smart and savvy communications techniques,both offline and online. Combining big-picture management andstrategic decision-making with reader-friendly tips forimplementing a marketing program day in and day out, this bookprovides a simple yet powerful framework for building support foryour organization's mission and programs.

  • Includes cost-effective strategies and proven tactics fornonprofits
  • An ideal resource for thriving during challenging times
  • Fast, friendly, and realistic advice to help you navigate theday-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-doinspiration for small and medium-sized nonprofit organizations,Kivi Leroux Miller is,among other things, a communicationconsultant and trainer, and president of EcoScribe Communicationsand Nonprofit Marketing Guide.com.

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